Simon Carbery Writing

Website writing, email, social and DM for a premium security and protection company with wealthy clients including celebrities and royalty. They wanted to modernise their website design and tone of voice, and make the site more attractive, more navigable, more contemporary.

Website URL: https://knightprotection.co.uk

Content scriptwriting for Rolls Royce. Co-written through Hingston Studio at Ridley Scott Associates. Directed by Tom Hingston.

Website writing. Norma Skemp is a premium recruitment agency for high-level PA's and executive assistants. Long-established in London's West End, they wanted a brand new look and tone of voice that brought them up to date - but with a nod to their proud history. 

Website URL: http://normaskemp.co.uk

Part of a print campaign for M&S food through Rainey Kelly Campbell Roalfe Y&R London. Created with art director Mark Roalfe.

Website, manifesto and other corporate writing, plus an outdoor (golf course) advertising campaign for a boutique London wealth manager. There were 18 ads (one for each hole) for the golf campaign.

eightfourtwo wanted a distinct point of difference between themselves and the more traditional, stuffier competition, which was reflected in the writing style as well as the sleek, modern, minimal design.

Website URL: http://www.eightfourtwo.com 

An outdoor and print advertising campaign for wealth manager Julius Baer. Created with art director David Christensen through Young & Rubicam Zurich.

Multi-media advertising campaign for UK shopping voucher-discounter Quidco. The campaign ran on public transport thoughout London and beyond.

Brand creation, creative direction, content writing, scriptwriting, website, social.

ELFy is a family of mobile apps designed to support people with long term conditions such as Asthma and Epilepsy. ELFy recognises that not remembering to take medication correctly is one of the main causes of avoidable complications and deaths in the population, and results in tens of billions in costs to health services. ELFy's mission is to reach out to all parts of the community with a simple, easy to use, friendly, non-medical tool that offers important alerts, carefully curated key info, a unique traffic-light style Action Plan for emergencies, and more. Launched in 2015, ELFy is now available on the iOS and Android stores.

Design and development were by George Shapter and Joe Robertson of QIP. I created the name, creative directed the design and content and co-wrote the text, and created and manage the website and Facebook and other social pages.

A 50,000 word children's adventure story, 'The Morphant' by Cornelius Fuel is aimed at 9-12's. it was launched as an e-novel on Kindle and iBooks in 2015, as an audiobook and Matador-published paperback in 2017. I created the Cornelius Fuel brand, wrote the book, creative directed the cover and inside illustrations, logos and design, and produced the audiobook and e-novel versions. I also created the website, Facebook, YouTube and other social pages. 

Cover illustration by Vasili Zorin, other illustrations by Russell Cobb. Cover design by Studio Buffalo London. Published by Matador Fiction.

Print advertising in premium magazines for Cannes event. Design and art direction by Neil Tookey at Studio Buffalo, London.

Charity copywriting. Advertising press and outdoor campaign for UK hospice charity Sue Ryder Care. Designer Joe Hosp.

Website and corporate writing. Top level website content and a new company manifesto for the world's biggest tobacco company's new business direction.

Website URL:

Manifesto: https://www.pmi.com/who-we-are/designing-a-smoke-free-future

A press ad looking for a response from pet owners.

Brand writing includes brand books; tone of voice guidelines and brand and company manifestos for Samsung, Vodafone, Talk Talk, Philip Morris, SumUp, the IPA, Lakeland and The Little Greene Paint Company.